[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bofi.cz\/strategie-produktove-politiky-na-mezinarodnim-trhu\/#Article","mainEntityOfPage":"https:\/\/www.bofi.cz\/strategie-produktove-politiky-na-mezinarodnim-trhu\/","headline":"Strategie produktov\u00e9 politiky na mezin\u00e1rodn\u00edm trhu","name":"Strategie produktov\u00e9 politiky na mezin\u00e1rodn\u00edm trhu","description":"Strategie standardizace produkt\u016f \u2013 jedn\u00e1 se o nejm\u00e9n\u011b n\u00e1kladn\u00e9 \u0159e\u0161en\u00ed, jak dostat v\u00fdrobky na zahrani\u010dn\u00ed trhy. Znamen\u00e1 to, \u017ee se vyr\u00e1b\u011bj\u00ed standardizovan\u00e9 produkty, kter\u00e9 vy\u017eaduj\u00ed pouze minim\u00e1ln\u00ed mno\u017estv\u00ed \u00faprav p\u0159ed prodejem na zahrani\u010dn\u00edch trz\u00edch. Jestli\u017ee se v\u0161ak jedn\u00e1 o tzv. glob\u00e1ln\u00ed produkty, kter\u00e9 odpov\u00eddaj\u00ed celosv\u011btov\u00fdm pot\u0159eb\u00e1m, a u kter\u00fdch nen\u00ed pot\u0159eba respektovat n\u00e1rodn\u00ed zvl\u00e1\u0161tnosti, jedn\u00e1 […]","datePublished":"2025-02-26","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.bofi.cz\/author\/#Person","name":"bofi.cz","url":"https:\/\/www.bofi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bofi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bofi.cz\/wp-content\/uploads\/img_a314209_w1721_t1524989429.png","url":"https:\/\/www.bofi.cz\/wp-content\/uploads\/img_a314209_w1721_t1524989429.png","height":0,"width":0},"url":"https:\/\/www.bofi.cz\/strategie-produktove-politiky-na-mezinarodnim-trhu\/","about":["Business"],"wordCount":458,"articleBody":"Strategie standardizace produkt\u016f \u2013 jedn\u00e1 se o nejm\u00e9n\u011b n\u00e1kladn\u00e9 \u0159e\u0161en\u00ed, jak dostat v\u00fdrobky na zahrani\u010dn\u00ed trhy. Znamen\u00e1 to, \u017ee se vyr\u00e1b\u011bj\u00ed standardizovan\u00e9 produkty, kter\u00e9 vy\u017eaduj\u00ed pouze minim\u00e1ln\u00ed mno\u017estv\u00ed \u00faprav p\u0159ed prodejem na zahrani\u010dn\u00edch trz\u00edch. Jestli\u017ee se v\u0161ak jedn\u00e1 o tzv. glob\u00e1ln\u00ed produkty, kter\u00e9 odpov\u00eddaj\u00ed celosv\u011btov\u00fdm pot\u0159eb\u00e1m, a u kter\u00fdch nen\u00ed pot\u0159eba respektovat n\u00e1rodn\u00ed zvl\u00e1\u0161tnosti, jedn\u00e1 se o produkty uniformn\u00ed (nen\u00ed pot\u0159eba je upravovat).V\u00fdhody standardizace:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 dosa\u017een\u00ed velk\u00fdch \u00faspor ve v\u00fdrob\u011b,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00faspory n\u00e1klad\u016f vynalo\u017een\u00fdch na technick\u00fd v\u00fdzkum a v\u00fdvoj produktu,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00faspory n\u00e1klad\u016f p\u0159i prodejn\u00ed komunikaci,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 glob\u00e1ln\u00ed konkuren\u010dn\u00ed schopnost,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 mo\u017enost pom\u011brn\u011b rychl\u00e9ho vstupu na mezin\u00e1rodn\u00ed trh.Nev\u00fdhody standardizace:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 standardizace sebou nese riziko, kv\u016fli kter\u00e9mu jsou neust\u00e1le zvy\u0161ov\u00e1ny n\u00e1roky na v\u00fdkonnost ka\u017ed\u00e9ho odv\u011btv\u00ed,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 nerespektuje soci\u00e1ln\u00ed ekonomick\u00e9 rozd\u00edly,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 vznik\u00e1 tvrd\u00fd konkuren\u010dn\u00ed boj na celosv\u011btov\u00e9 \u00farovni.Strategie sv\u011btov\u00e9ho komponentu \u2013je vyu\u017e\u00edv\u00e1na ji\u017e od sam\u00e9ho po\u010d\u00e1tku v\u00fdvoje nov\u00e9ho produktu. Ten se vyv\u00edj\u00ed tak, aby dos\u00e1hl maximum identick\u00fdch komponent\u016f (jinak \u0159e\u010deno unifikace) a\u017e k\u00a0bodu, kdy ji\u017e mus\u00ed b\u00fdt respektov\u00e1ny n\u00e1rodn\u00ed po\u017eadavky jednotliv\u00fdch st\u00e1t\u016f. Na kone\u010dnou \u00fapravu se v\u0161ak ji\u017e vynakl\u00e1d\u00e1 minimum dodate\u010dn\u00fdch n\u00e1klad\u016f.Strategie adaptace produktu \u2013znamen\u00e1 to, \u017ee se st\u00e1vaj\u00edc\u00ed produkt pln\u011b p\u0159izp\u016fsob\u00ed podm\u00ednk\u00e1m zahrani\u010dn\u00edho trhu. Jedn\u00e1 se o n\u011bkolik typ\u016f faktor\u016f, kter\u00e9 jsou br\u00e1ny v\u00a0\u00favahu:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Legislativn\u00ed na\u0159\u00edzen\u00ed \u2013 nap\u0159\u00edklad na\u0159\u00edzen\u00ed o j\u00edzd\u011b vlevo \u010di vpravo (dle toho p\u0159izp\u016fsobit um\u00edst\u011bn\u00ed volantu).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kultura a n\u00e1bo\u017eenstv\u00ed \u2013 respektov\u00e1n\u00ed toho, \u017ee vyznava\u010di ur\u010dit\u00fdch n\u00e1bo\u017eenstv\u00ed nejed\u00ed ur\u010dit\u00e9 potraviny (nap\u0159\u00edklad islamist\u00e9 nejed\u00ed vep\u0159ov\u00e9 maso).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kultura a estetika \u2013 n\u011bkter\u00e9 n\u00e1rody preferuj\u00ed sp\u00ed\u0161e minimalismus (nap\u0159\u00edklad Evropan\u00e9), zat\u00edmco jin\u00e9 preferuj\u00ed bohat\u0161\u00ed vzory a zdoben\u00ed (nap\u0159\u00edklad Japonci).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hospod\u00e1\u0159sko-technick\u00e9 p\u0159edpisy \u2013 t\u00fdkaj\u00edc\u00ed se zejm\u00e9na ochrany \u017eivotn\u00edho prost\u0159ed\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Klima \u2013 nap\u0159\u00edklad vyu\u017e\u00edvan\u00fd materi\u00e1l, kter\u00fd m\u016f\u017ee ve vlhk\u00e9m pot\u0159eb\u00ed korodovat.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kupn\u00ed s\u00edla \u2013 v\u00a0z\u00e1vislosti na kupn\u00ed s\u00edle vyr\u00e1b\u011bt v\u00edce verz\u00ed produkt\u016f, kter\u00e9 tak budou dostupn\u00e9 i pro chud\u0161\u00ed vrstvu obyvatel.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00darove\u0148 technick\u00fdch znalost\u00ed \u2013 p\u0159i exportu do chud\u00fdch zem\u00ed se sna\u017eit maxim\u00e1ln\u011b zjednodu\u0161it produkty.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vybavenost dom\u00e1cnost\u00ed a \u017eivotn\u00ed \u00farove\u0148 \u2013 v\u00a0rozvojov\u00fdch zem\u00edch nemaj\u00ed rodiny lednice, proto jsou preferov\u00e1ny su\u0161en\u00e9 potraviny.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Strategie produktov\u00e9 politiky na mezin\u00e1rodn\u00edm trhu","item":"https:\/\/www.bofi.cz\/strategie-produktove-politiky-na-mezinarodnim-trhu\/#breadcrumbitem"}]}]